How to Find a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a web site. If you want that website to help you bring in money, it should be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are created equal. Some copywriters are just awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Here are tips on how you can figure the difference.
Does the writer have a web site of his or her own? Any copywriter that is interested to write web copy must have a website that houses their bio, their resume, some samples and whatever else they feel the need to share. If they don't have a website of their own, how can they help you with your site? Take note of the copy used on this web site also. If there are several errors, this is a bad sign.
How favorably do you react as you are reading the copywriter's own copy? This involves more than simply noting grammar and spelling errors. Do you have any sort of emotional response to the words on the site? Does it cause you to warm up to the copywriter? Does it make you feel like you want to find out more about the writer and keep on reading? Does the website copy make you feel like you want to hire that writer immediately? Does the copy make you want to run the other way? Does the copy push you to be angry? All of these are vital responses and you need to take note of them.
Inquire into the writer's's background a bit. Search for reviews for the writer on independent web sites and online forums. It is probable that the only reviews on the copywriter's web site are going to be glowing ones. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are check this site out not run or that cannot be rigged by the writer. These reviews and testimonials merit attention. You need to also ask the writer to give you several references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is essential to actually go over any samples supplied to you by the writer. Ask for a few more samples than are displayed on the writer's site. This is especially important if the copywriter claims he or she is an expert in a subject. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.